Success Story: Ingram

A global digital marketing Hub was formed to serve all regions of Ingram Micro

Success Story: Ingram

Creating the Ingram Hub and centralizing the service in one place improved the efficiency of the entire team, achieving better results in all analyses.

Project duration: From January 2021 to December 2021.

✓
Technology
✓
Customer engagement

The client

Meet Ingram

Ingram Micro is a distributor of technology products and services.

The multinational, headquartered in Irvine CA, was founded in 1979 and currently has more than 60 subsidiaries across 6 continents.

In December 2020, the investment fund Platinum Equity acquired Ingram Micro from the HNA Group for approximately $7.2 billion.

It has more than 35,000 employees and an annual income of more than $49 billion.

Client Image 1
Client Image 2
Client Image 3

The Pain Point

Focusing on solving the problems

Ingram Micro perceived an asymmetry at the level of its subsidiaries. They had different levels of maturity in relation to their digital capabilities. This meant that in the most lagging countries, with a greater focus on the traditional than on the digital, there was a loss of competitiveness versus other market players.

In short, this generated a loss of sales opportunities and lower revenues, for vendors, resellers and, of course, for Ingram. They needed to design a strategy to empower local teams, providing them with global support, with expertise, processes, methodology and technology, thus promoting the consolidation and evolution of their digital capabilities.

Challenge Image 1
Challenge Image 2
Challenge Image 3

The Solution

A global Hub was formed

The purpose of the Hub is to generate digital capabilities to serve all regions of Ingram Micro in the different subsidiaries, allowing them to know their customers better, discover patterns and capture interest to act at the most opportune time and through the right channel, increasing the probability of conversion.

  • The Hub works on dynamic, personalized and segmented campaigns by profile and behavior, leveraging the defined business objectives.
  • These new capabilities allowed Ingram to create a revenue-generating unit for local marketing teams.
Solution Image 1
Solution Image 2
Solution Image 3

Results

In the last year, the Hub was in charge of the successful execution of 130 campaigns with regional and global reach. The Hub coordinated actions in 62 different countries in America, Europe, Asia and Oceania. We managed to get the subsidiaries to generate:

More than 100 landing pages

More than 1100 organic posts on social networks

Sending more than 500 email campaigns

Optimization of more than 300 paid ads

In addition, in some regions, the Hub has positioned itself as a main source of income for the marketing operation.

More success stories

We help Telecom companies optimize their communication strategy

We help Telecom companies optimize their communication strategy

Achieving campaign automation and personalization allowed Telecom to optimize its communications and improve customer engagement, increasing efficiency and results.

Continue reading